As I mentioned in an earlier post, I pretty much live at the intersection of faith, technology, relationships and commerce. It’s felt a little weird writing about the work stuff I’m passionate about here for a few reasons. Partly, I worry that people who like the stuff I write about faith and relationships will think the internet marketing and social media stuff is boring, and the folks who like internet marketing and social media stuff will think the faith and relationships stuff is boring.
image courtesy Marinela
So anyway, another reason I’ve been hesitant to go all full-on web geek, social media spastic here is that most of the people I’ve encountered who work in my industry who are blogging and participating in social media are either freelancers, consultants, entrepreneurs, or something similar; whilst I am excessively happily employed at LeapFrog Interactive, an interactive advertising agency. So a lot of the stuff that everybody else in that “problogger” group is blogging about pertains to succeeding in that type of environment. But ironically, agencies and in-house marketers for larger companies and brands really need to figure out this stuff, too. The world is leaving old-school marketing and advertising tactics in the dust.
I was really fortunate that Jason Falls, the social media explorer at Doe Anderson, reached out to me with a phone call after we were both featured in a Business First article about social media and marketing. We met, talked, and I checked out his blog at www.socialmediaexplorer.com. He also appears on dailyidea.tv.
It turned out we had a lot in common: early vocational experiences in radio broadcasting, happy careers at Louisville advertising agencies, awesome families, and a passion for social media. Jason comes to social media from a public relations background, whereas I’m coming to it from web copywriting and search engine optimization (SEO). In addition to meeting a really neat guy and getting an invite to the new Louisville chapter of the Social Media Club, reading Jason’s blog helped me wrap my head around writing about social media and the online marketing industry from the perspective of someone who isn’t an entrepreneur or looking to strike out on their own as a consultant.
I love writing advertising copy. (Let’s be honest, I love writing. Period. I would probably write greeting cards if it came right down to it.) It’s like playwriting, but shorter. There’s passion. There’s drama. There’s a certain “artist honing her craft” aspect to it that I love. But two actors performing a scene isn’t a real conversation, and neither is advertising copy, online or off. Smart agencies and companies need to learn how to have conversations with their customers.
I want to be involved with the people who are figuring out how to make that happen. I think I’m in a good place to do that.