You may notice something new around here, namely The Evil Marketing Pop-UpTM. One of my goals this year is to stop handicapping myself. Life is not a damn horse race. Yet, for some reason I have always felt like I have to “level the playing field” to keep things fair. (Which is hilarious, considering I’m a woman writing speculative fiction, so it’s not like the playing field isn’t already heavily weighted against me.) Somehow, using my professional marketing skills to promote my fiction felt like cheating.
Partly, it reflects a lack of confidence in the quality of my writing. A good marketer can sell pickled dog crap. So some part of my brain thought “If I don’t market it that much, the sales will tell me if my writing is good or not.”
It turns out, sales are an incredibly awful maybe the worst ever measure of writing quality. With a couple of pro sales and positive rejections under my belt, and critique from writers I trust not to coddle me, I think I’m over that.
I’ve shifted my mindset from “trying to measure the quality of my writing” to “working on my craft.” My marketer mindset had infected my creative writing, insisting I check analytics that ultimately didn’t measure what I cared about.
Partly, my poor marketing has been a reflection of being too busy to smack my own butt cheeks with both hands. Good marketing is a major time commitment. Especially on the front end, when you’re just getting the ball rolling.
My biggest problem as a fiction writer is inventory. I’m addressing it the only way I can, by writing. But I have enough books and stories that I can start building an audience. That doesn’t mean I’m going to become obnoxious about promotion. Yuck.
It does mean I’m going to do some stuff that just makes sense assuming there are people who like my writing, or would if they ever read it. Which leads us to The Evil Marketing Pop-UpTM.
I have free ebook copies of all my books. I have promotional codes for free copies of the books I have in audiobook. I have some fun short stories that fit in an email (and I plan on writing more). I have several friends who are also authors, and who also have free books and short stories.
People like free stuff. So I’m starting a newsletter, which is going to consist of offers of free stuff.
That’s it. Just free stuff. Sent out no more than once a month. If you dig that idea, sign up.
The pop-up is just there to let people who visit this blog sign up for it. I know people hate them, but I know they also work.