It’s pretty commonly known that in my “other life” I’m a copywriter. The most commonly-asked question that I get in regards to writing is “how do you keep coming up with stuff to write”?
Well, in my work life, it’s a little simpler than that much of the time. Much of the time, I’m writing for a specific client who has a specific message aimed at a specific audience, which must fit a specific writing “tone” that fits their brand. With all those details in place (what, who, and why)–it’s pretty easy for me to begin drafting the prose. In fact, the biggest problem at that point is getting over your fear of writing badly.
The way I get over that is simply to accept that the first thing I write probably will be bad. Well, okay, not bad, but it won’t be perfect. It will need revision and editing to polish it into a final form. Once you accept that everything that flows from your magical digital pen isn’t going to be worthy of a Shakespearean sonnet written in its praise, it becomes much simpler to simply write.
Next Wednesday, I’m going to be writing about the other side of the equation: how to write when you don’t have someone telling you what they want you to write. That’s a whole other ballgame!