Yesterday, a coworker said he hated me, because I wrote three (pretty good) ads in 12 minutes. I joked a bit that I may be the Jimmy Johns of copywriting: freaky fast. Or freaky and fast. Either way works.
If you look at my LinkedIn recommendations, you’ll notice that a couple of people mention that I write really fast.
Or maybe more importantly, I write well, really fast.
I don’t know why I write so fast, other than I tend to do everything fast. Try listening to me talk sometime. You may be tempted to record it and play it back at half speed. I’ve tried to slow down and “pace myself,” but I find that I don’t really write any better when I do.
I think maybe I write so fast because I know the first draft is going to suck, so I want to get it out there and out of the way as quickly as possible, so I can get to the good stuff. And usually, even the crappy first draft has a nugget I can use to get a leg up on something good.
If I had to describe my writing process, I think it would be as follows:
1. Show up. (This is the part many people skip.)
2. Wait a second for the Muse to show up and give me awesome words.
3. Get impatient, say screw the Muse, write the first thing that pops into my head.
4. Laugh at the awfulness of whatever I just wrote.
5. Look for something salvageable, and start working from there.
That’s pretty much it. Almost anyone could do those five steps. But it’s surprising how many people who say they want to write have a hard time with all of them.
If you write, what’s your process like?
If you don’t write (but you want to), which step freaks you out and stops you usually?