I’m wincing a little bit right this moment at the thought of all the inappropriate spam comments that title is going to rain down on my poor head, but I think it’s worth it.
I ran across that provocative statement in the middle of a post on Creating Passionate Users. I know, I know-we’re tech-free now, but this article isn’t primarily about the web or other sundry geekery. It’s primarily about writing. With NaNoWriMo bearing down on me and my current position as a copywriter, I found it particularly relevant stuff.
So if you are a professional scribe, or just any person who has to write and would like people to actually read and enjoy what you write, you could either read the entire linked article above, or you could remember the much shorter and catchier summary: curiosity is seduction.
Get hold of your reader’s curiousity, intrigue them, get them asking questions, and you’ve got their attention. Bad writing runs off fewer readers than boring writing. In fact, you’re better off ticking your readers off than boring them. You’re better off confusing them a bit than boring them.
Have you seen Peter Jackson’s version of King Kong? One of the best things about that version, IMO, is that they offered for the first time, a more plausible reason for Anne’s survival than “gorillas prefer blondes.” Anne survived because she was a curiosity. I’m guessing, if you’re an 25 foot tall ape, watching even a passable vaudeville performance is more entertaining and curiosity-provoking than watching yet another virgin screaming her bloody head off.