I’m officially an ADDY-award-winning copywriter.
We had our local ADDY awards gala, the Louies, this week. One of our projects for Vanity Fair Intimates, the Lily of France “Find Your Sexy Style” site won a Gold ADDY for Consumer Website / Flash. I was the copywriter on that project, so it was really an honor to see the work get that kind of recognition.
That said, (and don’t get me wrong, I am really grateful that we received the award, and hopeful of our chances in the Regional awards), I was more than a little disappointed to see that only two awards were given out for the entire “Interactive” category. I’ve heard that’s not uncommon. But I find it a little odd, particularly when there were 11 awards for “Non-Traditional Advertising” and 48 awards for “Collateral Material.”
Considering that even the most print-entrenched trade publications have been saying for a while now that the entire industry is moving to digital, I wonder what the takeaway is. Are there not enough quality entries? If so, I’ve seen some of the interactive work being produced locally–it’s not because there’s not great work being done. It may not be getting entered in the competition, but it’s getting done.
I also wonder about the judging process. Collateral material entries send actual samples, but interactive entries are judged based on a screenshot? Um, isn’t the category “Interactive?” Maybe it’s just me, but I have to wonder if a site with a really amazing AJAX user interface or interactive video isn’t going to lose something as a screenshot.
At any rate, the gala was a lovely event, and it was great to see the other work during the Preview Party. There really is some excellent work being done in this city. Congratulations to all the winners.