This year, my “live event” book selling has been scaled back from last year. But I did want to point out something I see at every book fair, convention and author event. I call it “Special Snowflake Syndrome” and it really frustrates me, because I see it costing good writers potential sales.
Indie and small press authors often get into writing and publishing to tell the stories they want to read, but can’t find. Then they define their book’s value by how different it is from everything else. What they don’t realize is, readers don’t always value originality that much.
Writers can get so fixated on what’s unique about their book, they don’t realize their pitch isn’t connecting. They are so proud of their “completely different from anything you’ve ever seen” story, they miss the look of polite disinterest on the buyer’s face.